This topic is very interesting and necessary as it portrays the truth and honesty of the brand through the product itself. What you see is what you get. In reality, reality branding isn’t being accomplished fully. Some companies make bold statements about their products and customer satisfaction that are untrue. This is exactly the opposite of reality branding.
I believe reality branding is the best way to gain consumer trust and loyalty. Companies that can successfully achieve this objective will surely increase their market share and boost their image. One of the main methods of achieving reality branding is by making the product relevant to the consumer. Researching the wants and needs of the consumers and providing them with a good quality product that will satisfy them.
In my conclusion i believe that All companies around the world should apply reality branding to provide the best market variety and value, with competitive edge. Anything other than reality branding should be considered as false acquisitions.
Providing Reality branding :
http://archive.neutronllc.com/Pages/RealityBranding.html
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