Companies try to present a logo that is both attractive and pleasing to the eye. The tricky part with the logo is trying to send a message through it. It is known that physiologically the colors red and yellow trigger the appetite that is why we find most fast-food restaurants try to blend these two colors in their logos. The Blackberry mobile phone was one the fastest spreading products in Saudi Arabia. I believe this products was spread as quickly as it did not because of advertisements on the streets and in malls but because of word of mouth.
From the content of this blog we can see that logos play a big role in attracting potential consumers. Creating such a logo is very essential to the company as it is the trademark representing them.
http://blog.beliefnet.com/crunchycon/2008/01/who-gets-to-define
http://astronutrition.com/blog/how_colors_affect_your_appetite
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