Socially responsible advertising

Socially responsible advertising is a very sensitive topic. Some critics believe companies do these types of advertising for a publicity stunt to show the public that they are environmentally friendly or fighting a good cause. On the other hand some companies actually truly care for the environment. In both cases the aim of the advertising is to enhance the company's image to the public and increase sales.

In recent years people around the world are becoming more concerned with healthcare. This is due to the increases of diseases and the ability to control them. This caused people to be concerned with the products they consume. In this situation companies began to display their products as being as natural as possible without using chemically enhanced resources. Locally we see some companies stepping forward to the plate and taking action. Al-baik was one of the first companies in K.S.A to start socially responsible advertising. The target of their campaign was to make the community more aware about the cleanness of our environment.

From my point of view I believe socially responsible advertising in the end has a positive effect overall for both the companies and the society. Although the public truly doesn’t know whether or not the advertisement itself was for a good cause or just for the companies own good.

http://www.jstor.org/pss/1252307

http://www.nba.com/nba_cares/