Globalization is a business term that grasps the concept that the world is integrating into one large economy where the markets for goods and services are targeted to distributing around the whole world. Saudi Arabia’s main resource is petroleum and contributes 90% of our revenue as a country. We are the largest distributers of petroleum and are one the members of OPEC. This shows that Saudi Arabia is globalizing by selling its petroleum products to countries all over the world.
Corporations all over the world try to expand their sales by entering into new markets and increasing their market share as well. Every successful corporation must know, before going global you must first fully satisfy the local market. Only when you do so you are ready to go global. When entering into new markets, corporations must study the key components of the country and region from the economic development to the government rules and regulations. Every corporation has a distinct and unique logo that defines it. This logo will also define the brand of the products they’re selling. This is where graphic designers come in play. They must create a logo that attracts the consumers as well as maintaining relevance to the company’s image.
Furthermore another topic raised by globalization. What is the different between advertising and propaganda and are they somewhat the same. From my point of view I believe that both are similar because they are mediums used to spread information and promotions. Nonetheless they are also different because advertising is used from a business point of view whereas propaganda is more about social and political views.
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